Art Direction
Graphic Design
Team management
Photoshoot production
Work flow traffic management
Multi-brand work management
Packaging design
Rebranding
Figma
Adobe Creative Suite
AI tools
With 12 years experience, I'm a multidisciplinary creative with a strong foundation in art direction and graphic design, specialising in building cohesive brand identities and delivering high-impact visual solutions.
A skilled manager of creative teams and lead on photoshoots including production, I bring both strategic vision and hands-on execution to every project.
My work spans email to packaging design, rebranding, and cross-functional collaboration, currently juggling the demands of two distinct brands within one business. I thrive in fast-paced environments, where I've successfully implemented streamlined workflow traffic management systems and developed intuitive asset libraries in Figma to support scalable design processes.
At the core of my approach is a commitment to clarity, consistency, and creativity, ensuring that every visual element not only looks great but also serves a purpose.
